Mission

Bringing a Healthier Mission to Fruit-ion:

Our mission is to help consumers snack better and do better by eating the whole fruit, maximizing nutritional value and minimizing food waste.

We believe that our highly nutritious snacks can be part of the solution in fighting childhood hunger and nutrition insecurity.


In addition to being delicious, RIND® brings healthier, more responsible snacking to fruit-ion. Small scraps of discarded food add up to a big problem:


Americans waste nearly 40 million tons of food each year, an estimated 1/3 of all food produced.*


Fruits and vegetables, in particular, account for 39% of all wasted food in the United States.** These scraps, much of it discarded peels or overripe produce, are responsible for nearly 20% of total municipal solid waste! Since the majority of fruits have edible peels, throwing them away creates unnecessary waste.

RIND’s mission is to educate consumers that they can snack better and do better by eating the fruit, the whole fruit and nothing but the fruit.

*EPA and USDA statistics
**NRDC statistic