Press Release: RIND launches dried skin-on superfruit snacks

The power is in the peel!

New York, NY (aka The Big Apple) May 1, 2018 – RIND® Snacks debuts its tangy, delicious and extra nutritious dried fruit focused on the power of the peel. RIND® brings more fruitful and functional snacking to the category by maximizing vitamin content and minimizing waste.

We’ve been eating fruit all wrong! The greatest concentration of vital nutrition is contained in the one part most often discarded – the RIND. More fiber, vitamins and nutrients are packed into the edible outside than the flesh of the fruit alone. These healthful properties are uniquely concentrated like ‘antioxidant armor’ at a fruit’s front line.

“The fact that most fruit skins are edible, bursting with flavor and nutrition and yet often go to waste makes no sense. RIND® is excited to offer a more nutritious whole fruit snack that’s better for you and better for the environment,” said RIND Snacks’ founder Matt Weiss. 

RIND® encourages consumers to “Keep it Real. Eat the Peel.”™ Fruit rinds, on average, contain three to four times the fiber content compared to a serving of the flesh alone. Fiber not only makes a snack more satisfying, but high fiber diets are linked to better gut health, less heart disease, lower cholesterol and lower obesity rates. As a result of retaining the fruit skin, one 3oz bag of RIND® contains as much as 14G of dietary fiber, representing 50% of an individual’s recommended daily allowance.*

In addition to fiber, rinds also contain greater vitamin and antioxidant concentration than an equivalent serving of a fruit’s flesh. Fruit skin is often a fruit’s most colorful part, the result of a high concentration of beneficial phytochemicals, such as polyphenols, catechins and flavonoids, found in greatest abundance in the peel.  

Bringing a Healthier Mission to Fruit-ion:

In addition to being delicious, RIND® brings healthier, more responsible snacking to fruit-ion. Small scraps of discarded food add up to a big problem: Americans waste nearly 40 million tons of food each year. Fruits and vegetables, in particular, account for nearly 40% of all wasted food in the United States. These scraps, much of it discarded peels or overripe produce, are responsible for nearly 20% of total municipal solid waste. Since the majority of fruits have edible peels, throwing them away creates unnecessary waste. RIND’s mission is to educate consumers that they can snack better and do better by eating the fruit, the whole fruit and nothing but the fruit.

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About RIND®:

RIND® retains as much of the natural skin and core of each dried fruit to maximize nutritional potency, which results in a snack packed with fiber, vitamins and powerful antioxidants. RIND® sources a variety of USA grown organic and non-GMO fruits, including persimmon, kiwi, yellow peach, bittersweet orange, pineapple and tart green apple. No sulfites, no preservatives and no added sugar make RIND's tangy, exotic & chewy blends better for you and the environment. RIND Snacks are available in three varieties – Tropical, Orchard and Tangy Kiwi. For more fruitful snacking – Keep it Real. Eat the Peel.™ 

Product Availability:

Find RIND® in select gourmet and specialty markets throughout New York as well as online at Amazon.com and www.rindsnacks.com. RIND® will also be exhibiting at Summer Fancy Food Show and Expo East.

Media Contact:

Email: matt@rindsnacks.com
Phone: 802-828-RIND (7463)
Visit www.rindsnacks.com to learn more.
Instagram: @rindsnacks

 *14G dietary fiber in 3oz serving of RIND Tropical Blend

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