Keeping It Real by Eating the Peel

Keeping It Real by Eating the Peel

“Keep It Real, Eat the Peel” proclaims the bag of RIND Snacks.

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The line of non-GMO superfruits grow on small family farms in California’s Central Valley and are then sundried or dehydrated whole with their skins and peels intact. The New York company offers choices that include Tropical Blend (oranges, pineapples, and kiwis); Orchard Blend (persimmons, tarts apples, and kiwis) and Tangy Kiwi ($2.99 to $3.99 for 1½ ounces; about $6 for 3 ounces; $17.99 for a 3-pack, 3 ounces each). Chewy, not crispy or moist like prunes, the fruits are both sweet and tangy. “We consider nature’s fruit to be candy,” says founder Matt Weiss.

He started the company to educate consumers that eating fruits whole maximizes their nutrition and fiber while minimizing food waste created by discarding the edible outer layer. Weiss has many “pithy puns” about his product, like “we have skin in the game” and says there is another reason that served as inspiration for his company: his great-grandmother, Helen Seitner. She ran a health food store in the 1920s in Flint, Mich., and lived to be 100. “Even before kale was cool, she was juicing fruits and vegetables,” he says. “She would always say the best part of the fruit was the outside and never let it go to waste.”


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