Food & Beverage Giants Like Pepsi And Kraft Heinz Tap Into Direct To Consumer. Is It A Fad Or The Beginning Of A Trend?
Food and beverage brands are selling direct to consumers, and it may not be all about Amazon anymore.
As consumers shift more online and try to avoid trips to the supermarket during the coronavirus crisis, companies like PepsiCo, Coca-Cola and even Heinz Kraft are growing direct-to-consumer sales.
And smaller brands are investing in direct to consumer. Rind Snacks has been using social media to boost online sales, adding discounts and free shipping. And it’s donating a portion of online proceeds to Feeding America’s Covid-19 response fund.